Does your business really need a Facebook page?

Maybe not!

Everyone else is doing it, so why shouldn’t I? My short answer is: if you’re not going to do it well, don’t bother doing it. If you are just going to plug your business on Facebook you won’t get that many people interested. Save yourself the hassle and focus on Twitter and YouTube.

So if you do want to create a Facebook page, remember to InfoTain people. Entertain them in order to give them information. Think about the kind of business you’re in. What would your customers talk about at a social gathering? That’s what you’re going to talk about on your facebook page. Share interesting news stories and videos. Post interesting pictures. Ask leading questions and get your customers talking.

One of the things i do is shark cartoons. I love the conversations I have on my Facebook page. We talk about all things shark related, and the fans do most of the talking (they even share my page with their friends).

So, are you ready to start a social conversation on Facebook? If not, I would suggest holding off on your Facebook page until you’re ready. But if you are ready, go for it!

Any questions? Would love to hear from you!

Phil onewhale@gmail.com

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