Why 2D animation?

As you might have guessed, we love creating 2D animation.

And here’s a little history of how I (Phil) got into animating.

I had been drawing cartoons for years, and played around with a demo version of Flash 5. Then in 2001 a friend told me there was a job going with an animation house. I went in there and was told straight out that I didn’t have the necessary skills, but was also told there was a job going with the TV show ‘Catch Phrase’ which was in the same building. I went in there and had a quick chat with the producer, who gave me some sample ‘Phrases’ to draw up. I wasn’t really that interested in the job, but was offered it and eventually decided to take it.

Here’s some of the simple animations that I did for the show:

It turned out to be a great job, working with some great people and also a good introduction to some basic animation.

After the show finished I kept playing with Flash and started working with Underwater Adventures Aquarium doing shark cartoons. Around the same time, YouTube started and I casually suggested to my boss that would should try doing some short animations. He was keen, so I started animating their mascot ‘Sharky’ doing a world tour. Here was the first one I ever did:

You can see the all of my Sharky animations here.

It was also a great way to learn ‘on the job’ and at the same time I was discovering what worked for a YouTube audience.

Now here I am a few years later with a few more tricks up my sleeves, and still loving creating 2D animation. Here’s my latest showreel, and watch this space for more updates!

Phil

What if I don’t have any social media content?

When it comes to having a successful social media strategy, content is vital. But what if you don’t have any interesting content?

Well of course you could always hire a social media expert (that’s what we do here at onewhale.com).

Otherwise, there is nothing wrong with hunting around for other peoples’ content and posting it on your own channel. When you think about how much information is spinning around the internet it is really quite difficult to watch and follow everything. So why not make your own social media channels a central collecting house for your particular kind of business?

The whole idea is to engage your existing and potential customers/clients.

As I have mentioned before, one of my other ‘hats’ is shark cartoons. I usually create a new cartoon every week or two, but in the meantime I look around for interesting shark related news stories. Not just any shark stories, but interesting/fun stories.

Think about it in this way: How many of the jokes you tell were made up by you?  Not many? Me neither! In the same way, you can still info-tain people with other peoples’ content.

And now here is some classic comedy from Jimoen. Not my content of course, but now you know that this is a good place to find interesting content, right?

Is social media rocket science?

No, rocket science is the science of getting rockets into space. Social media is the … uh …science of connecting with people using Facebook, Twitter and YouTube.

But I’m guessing you want to know how difficult it is to have a social media strategy for your business.

Short answer, easy. The slightly longer answer, its easy when you know how. And yes this is a plug for my social media business www.onewhale.com Have a look through this blog for some simple suggestions of how to do social media well. Or contact me today and let me help you out. I’m happy to work within your budget, and have over 5 years of social media experience with a variety of local and international businesses.

Phil

What do Christmas and social media have in common?

They both work best when you focus on giving!

‘It is more blessed to give than receive’. I know its fun to get great gifts at Christmas, but have you ever experienced the joy of giving a great present?

Social media is the same. It works best when you focus on giving. Give away free content. And you might have to do it for a while before you get a return.

So dig deep and find that generous part of you. Focus on giving rather than receiving. And I’m sure you may even enjoy it!

Does your business really need a Facebook page?

Maybe not!

Everyone else is doing it, so why shouldn’t I? My short answer is: if you’re not going to do it well, don’t bother doing it. If you are just going to plug your business on Facebook you won’t get that many people interested. Save yourself the hassle and focus on Twitter and YouTube.

So if you do want to create a Facebook page, remember to InfoTain people. Entertain them in order to give them information. Think about the kind of business you’re in. What would your customers talk about at a social gathering? That’s what you’re going to talk about on your facebook page. Share interesting news stories and videos. Post interesting pictures. Ask leading questions and get your customers talking.

One of the things i do is shark cartoons. I love the conversations I have on my Facebook page. We talk about all things shark related, and the fans do most of the talking (they even share my page with their friends).

So, are you ready to start a social conversation on Facebook? If not, I would suggest holding off on your Facebook page until you’re ready. But if you are ready, go for it!

Any questions? Would love to hear from you!

Phil onewhale@gmail.com

Content is king

When it comes to social media, content is king!

Back in the day it was enough to just have a website full of information, but if you want to excel in social media you need to share free content.

Examples of content:

  • Entertaining videos
  • How-to’s, tips and advice
  • Photos and images

So don’t just talk about your product, think about the industry you are in and have a bit of fun talking about it. Start a discussion, and encourage your followers to join in and share too.

Any suggestions or examples? Would love to hear from you!

Why cartoonists are social media experts #1

Did I mention that I’m a cartoonist?

Some people are surprised when they hear I now work in social media. For over 15 years I have been a cartoonist and animator. When you think about it, a cartoonist has to get information across quickly in an entertaining way. And that’s how social media works best. I like to call it InfoTainment.

Go on, hire a social media expert today. If you want the best, look for a cartoonist!

Phil (onewhale@gmail.com)

Social media for small business.. in 30 seconds!

Got your attention? That’s the whole idea. Anything you do in social media should be short, sweet and simple.

Info-tain your followers. INFOrm them with enterTAINing content.

Tweet and Facebook daily.
Add YouTube content monthly.

If you entertain 100 people you might get 1 customer, so grow your followers (I will show you how soon!)

Go on, do it right now.

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