Quick answer to ‘Should I use YouTube or Vimeo video?’

Short answer, use both!

But if you are choosing one, I would still go with YouTube. Basically it will help your search ranking.

A lot of people seem to be choosing Vimeo because it ‘seems nicer’ and it is true they do have a much ‘nicer’ site, but at the end of the day the video quality is determined by you and the kind of file you upload.

If you are worried about other videos showing up when your video has finished playing, there is a very easy fix that I’ve discussed in a previous post. Another short answer: add ‘?rel=0′ to the end of your YouTube video code.

Hope this helps!

Almost 4 million views and counting!

We’ve just done a quick tally of all the YouTube views we have been responsible for and it comes to: 3,659,987

Now that’s a lot of potential customers!

Could your business benefit from this many views? Call us!

New animated series: Shaaark!


Just completed working on our own animated series with Movie Extra. Written, directed and animated by Phil Watson and featuring the voices of Australian TV/radio/music stars Merrick Watts and Tex Perkins. Also with a cameo by Valerie Taylor. We had a lot of fun making it, would love to hear your feedback!

Of whales and sharks

Believe it or not most people find out about us by searching for ‘shark cartoons’. That is because our creative director Phil also happens to be one of the world’s best known shark cartoonists! At the moment we are actually working on his animated series, simply called ‘Shaaark!’

Here’s a brief history of Phil’s work with sharks, whales, and things of the ocean:

Phil was born a shell’s throw from the Great Barrier Reef in North Queensland, Australia. He now lives, works and surfs on the northern beaches of Sydney, Australia.
After school he completed a degree in Science, majoring in Coastal Geomorphology. But it was his other skills in cartooning and story-telling that would become his career. He worked for 15 years as a freelance cartoonist, illustrating kids educational material and telling original stories to thousands of school kids throughout the Sydney region. He worked for the Channel 9 TV show “Burgo’s Catch Phrase”, his animations watched all over Australia every weeknight.

In 2000 Phil combined his love of the ocean with cartooning and developed his own series of shark cartoons. This casual hobby has now become the world’s largest collection of single panel shark cartoons, which can be seen at his dedicated ‘Shaaark!’ website: www.shaaark.com
In 2005 Underwater Adventures Aquarium in Minneapolis, USA hired Phil to turn their mascot ‘Sharky’ into a cartoon character. Over the next few years Phil created some short animations of Sharky on his YouTube channel, gaining over 2 million views.

In 2011 Movie Extra (Australia) helped turn his Shaaark! cartoons into an animated series. (note: currently in production August 2011… watch this space!)

These days Phil is passionate about his family, the ocean and telling stories to a kids- of all ages. He is a gifted communicator and loves using pictures to tell stories. It could be with a pencil and a piece of paper, or it could be shooting a HD short film. And he still tries to get in the ocean with his wife and kids as much as he can.

And another short animation

We’ve just completed another animation for a client and here’s how it looks:

This time our talented Matt Baker took the lead on the illustration and we’re really liking the end result. Would love to hear what you think! Add your comment below.

Animation for email campaign

We’ve just completed work on an animation for an email campaign.

The client (Christian Super) wanted to get a higher click through rate from an email they sent out. We came up with this short animation that encourages members to transfer all of their super funds and thereby save money. So here it is, will report on the success of this campaign soon!

Info-tainment is the new I.T.

Anyone remember when I.T. was the big growth industry? Well now there’s no shortage of information out there, we have the technology to find it lightning quick, but how is your information going to get noticed?

I put it to you that the entertaining content is going to be chosen by 90% of online viewers.

Hence our favorite word: InfoTainment.

Would love to hear your thoughts!

Phil

How to stop related YouTube videos showing up on WordPress

(updated dec ’11)
So you want to put a YouTube clip in your WordPress blog, but you don’t want related videos to show up when it is finished, right?

Basically you just need to type ‘?rel=0′ after your YouTube URL

I’ll take you thru it step by step

  1. Find the YouTube video you want to use
  2. Copy the URL of the video (it should look something like http://www.youtube.com/watch?v=NV9R2ZT9CSo)
  3. Choose where you want to insert the video in your WP post
  4. Select the movie icon next to Upload/Insert
  5. Select ‘from URL’
  6. Paste the URL and then type ?rel=0 straight after it (that’s a zero, not an ‘o’)
  7. Done!

Why 2D animation?

As you might have guessed, we love creating 2D animation.

And here’s a little history of how I (Phil) got into animating.

I had been drawing cartoons for years, and played around with a demo version of Flash 5. Then in 2001 a friend told me there was a job going with an animation house. I went in there and was told straight out that I didn’t have the necessary skills, but was also told there was a job going with the TV show ‘Catch Phrase’ which was in the same building. I went in there and had a quick chat with the producer, who gave me some sample ‘Phrases’ to draw up. I wasn’t really that interested in the job, but was offered it and eventually decided to take it.

Here’s some of the simple animations that I did for the show:

It turned out to be a great job, working with some great people and also a good introduction to some basic animation.

After the show finished I kept playing with Flash and started working with Underwater Adventures Aquarium doing shark cartoons. Around the same time, YouTube started and I casually suggested to my boss that would should try doing some short animations. He was keen, so I started animating their mascot ‘Sharky’ doing a world tour. Here was the first one I ever did:

You can see the all of my Sharky animations here.

It was also a great way to learn ‘on the job’ and at the same time I was discovering what worked for a YouTube audience.

Now here I am a few years later with a few more tricks up my sleeves, and still loving creating 2D animation. Here’s my latest showreel, and watch this space for more updates!

Phil

What if I don’t have any social media content?

When it comes to having a successful social media strategy, content is vital. But what if you don’t have any interesting content?

Well of course you could always hire a social media expert (that’s what we do here at onewhale.com).

Otherwise, there is nothing wrong with hunting around for other peoples’ content and posting it on your own channel. When you think about how much information is spinning around the internet it is really quite difficult to watch and follow everything. So why not make your own social media channels a central collecting house for your particular kind of business?

The whole idea is to engage your existing and potential customers/clients.

As I have mentioned before, one of my other ‘hats’ is shark cartoons. I usually create a new cartoon every week or two, but in the meantime I look around for interesting shark related news stories. Not just any shark stories, but interesting/fun stories.

Think about it in this way: How many of the jokes you tell were made up by you?  Not many? Me neither! In the same way, you can still info-tain people with other peoples’ content.

And now here is some classic comedy from Jimoen. Not my content of course, but now you know that this is a good place to find interesting content, right?

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